Holland & Knight
Delivering high quality results by adhering to brand standards, while improving design sensibilities where possible.
As a Graphic Designer for H&K, I collaborated with the firm’s marketing team on various project, including brochures displaying the services the company provides, as well as evites for events within the firm
Evites
Objectives
Adhering to brand standards while improving design sensibilities when applicable.
Designing collateral material appropriately to fit various firm events.
Ensuring high quality output on multiple collateral and print projects for each event.
Challenges
Design standards for firms are inherently strict, with little room for challenging the status quo.
Approach
By refining existing design practices within the firm, eliminating excess where appropriate, more elegant designs were achieved.
Pop-up Banners & Welcome Signs
Objectives
Each project often required crafting several collaterals of varying dimensions.
Challenges
Each collateral needed close monitoring and meticulous planning to accommodate tight deadlines, diverse vendors across the firm's various global locations, and differing quality output.
Approach
Strict adherence to brand standards, coupled with ongoing communication with the marketing team and numerous vendors across various countries, facilitated the flawless delivery of materials.
Objectives
Presenting criminology courses (often boasting strong imagery of homicide cases) in a way safe way for students.
Crafting a compelling narrative involving two detectives (the narrators) helping the students understand each case through linear module progression.
Delivering the material in a structured format suitable for university education.
Improving upon outdated university code
Adhering to ADA best practices for students with disabilities.
Challenges
Adopting a student-friendly approach being inherently difficult due to the nature of the field often presenting strong imagery.
Revamping existing code while also simplifying it enough for future designers to adapt in their own courses.
Approach
The story was presented in a linear ‘Detective Noir’ style text-adventure with accompanying visuals. Strong imagery was made optional through branching paths and students were given explicit trigger warnings.
All code was re-built from the ground up so that there would be no conflicts with future activities if code were to be recycled.
The entirety of the course was built around ADA practices to ensure ease of use for students with any form of auditory or visual impairment.